CRM for real estate sales teams

The lead that gets called first wins. Make sure it's always you.

Skalur is the pipeline your sales floor actually uses — leads routed the moment they arrive, reps who can't let one go cold, and a manager's view of who's really working the list.

Built specifically for real estate — projects, configurations, site visits, bookings.
Skalur · Cockpit
New today
42
Hit rate
86%
Booked
17
Aditya Rao
Meadow Heights · 3BHK
Site Visit
Priya Menon
Palm County · 2BHK
Hot
Karan Shah
Skyline Court · 4BHK
Booked
Fatima Sheikh
Meadow Heights · 2BHK
Qualified
One stop shop

Every part of the sales floor, collapsed into one screen.

Calendar
Pipeline
Performance
Walk through the product

This is what your team opens every morning.

Real screens from Skalur — click a tab, or let it play.

All leads, one filterable table
Every lead in one place — filter by project, source, status or rep in seconds, no scrolling a spreadsheet.
A transparent pipeline, easy to sort and move
Every lead sits in a clear stage with a clear owner — drag it forward, re-sort by any column, and the whole team sees exactly where it stands, no hidden columns or side spreadsheets.
Data is the king
Complete analytics on what's actually going on — sources, conversion, revenue and rep activity, all in one view, so every decision is backed by numbers instead of a gut feeling.
A heatmap that shows who's actually working
Activity scoring built to reward real calls and follow-ups over clicks that just look busy.
Automate everything, start to finish
Automate everything from importing the leads to its assigning and its reporting — one setup, and the pipeline runs itself from the moment a lead lands to the moment it's reported on.
All Projects
All Statuses
All Reps
Name
Project
Source
Status
Follow-up
Aditya Rao
Meadow Heights
Google
Site Visit
Today
Priya Menon
Palm County
Meta
Hot
Tomorrow
Karan Shah
Skyline Court
Referral
Booked
Fatima Sheikh
Meadow Heights
Google
Qualified
Fri
Rahul Verma
Palm County
Meta
Warm
Mon
New 6
Aditya Rao
Meadow Heights
Sana Iqbal
Palm County
Contacted 4
Priya Menon
assigned → Rohit
Site Visit 3
Karan Shah
assigned → Meera
Booked 2
Fatima Sheikh
assigned → Rohit
This month
All Projects
Leads in
312
Conversion
18%
Revenue
₹4.2Cr
Leads by source
Meta
Google
Portal
WhatsApp
Referral
This week
Team: Sales
MonTueWedThuFriSat
1 · Upload
2 · Map columns
3 · Choose project
4 · Import
Sheet column
Maps to
Full Name
Name
Mobile
Phone
Locality
Location
BHK Type
Configuration
Zero manual entry

Every inquiry lands in Skalur before your rep even sees the notification.

Meta, Google, your listing portals, WhatsApp, your website form, a referral link — Skalur listens to all of them. A lead doesn't sit in an inbox waiting for someone to copy it into a spreadsheet; it's already a row in the pipeline, owned and ready to call.

Connected sources
Meta Ads
Google Ads
Property portals
WhatsApp
Website forms
Referral link
Landing right now
New lead from Meta Ads — Aditya Rao, Meadow Heights just now
Google Ads form submitted — Priya Menon, Palm County 4 sec ago
WhatsApp inquiry — Karan Shah asked about Skyline Court 11 sec ago
Referral link submitted — Fatima Sheikh, Meadow Heights 26 sec ago

Captured the second it's submitted

A lead fires into Skalur the moment a form is submitted or a WhatsApp message lands — often before the ad platform's own dashboard has caught up.

Routed without a manager in the loop

Matched to the right rep on arrival — spread evenly across the team, or handed to whoever owns that project — nothing waits overnight unassigned.

Never duplicated, never lost

The same number calling in from a portal and clicking a Meta ad becomes one lead, not two — history stays attached to the person, not scattered across sources.

Already sitting on a spreadsheet of older enquiries? The importer shown in the walkthrough above still handles that one-time backfill — for anything new, a CSV never enters the picture again.

Beyond automation

Rules move a lead forward. Agents work it with you.

Skalur doesn't stop at reminders and if-this-then-that rules. A layer of purpose-built agents reads the pipeline the way a sharp sales manager would, and drafts the next move — instead of waiting for someone to notice.

Follow-up agent · Karan Shah
Karan hasn't replied in 4 days — draft ready for Rohit to review
"Hi Karan! Just checking in on Skyline Court — the 4BHK site visit slot for this Saturday is still open if you'd like to take a look. Let me know what works for you."

Monday morning digest agent

Reads the week's calls, CPL and activity heatmap, and writes a plain-English summary for the manager — which campaign's bleeding budget, which rep needs a nudge, which project's close to sold out.

SLA-risk agent

Watches every open lead's clock and flags it — to the rep first, then the manager — before a follow-up is late, not in a report after it already happened.

Every agent proposes. A rep or manager always approves before anything reaches a lead.

No blind spots

Nothing in your pipeline stays in the dark.

Skalur
Calendar
3
Navigate toCalendar
Agencies
Budget, spending & agency progress
Calendar
Content schedule & activity log
CRM
Lead outreach & cold call tracker
Performance
Ad metrics per agency — Meta, Google, LinkedIn
Team
Your company's salespeople
testSign out
Content Calendar
May 2026
Mon
Tue
Wed
Thu
Fri
Sat
Sun
27
28
29
30
1✓ Post — Skyline Court
2
3✓ Story — Palm County
4
5✓ Reel — Meadow Heights
6
7
8Carousel — Palm County
9
10Post — Rivergate
11
12✓ Reel — Skyline Court
13
14
15Story — Meadow Heights
16
17✓ Carousel — Rivergate
18
19
20Post — Palm County
21
22✓ Reel — Rivergate
23
24
25Story — Skyline Court
26
27Carousel — Meadow Heights
28
29
30Post — Skyline Court
31
7 May 2026
Total Clients
2
Total Budget
₹6,00,000
Total Spent
₹4,12,500
Remaining
₹1,87,500
M
Active
Meadow Heights Agency
Performance marketing · Real estate
Total Budget₹3,50,000
Spent₹2,74,000
Remaining₹76,000
0% used
Meta AdsGoogle Ads
P
Active
Palm County Realty
Lead generation
Total Budget₹2,50,000
Spent₹1,38,500
Remaining₹1,11,500
0% used
Google Ads

Ad Performance — Connected Accounts

Google AdsMeadow Heights — SearchSynced 2m ago
48.2K
Impr.
2,180
Clicks
4.5%
CTR
62
Leads
₹1,984
CPL
Meta AdsMeadow Heights — Lead GenSynced 2m ago
61.4K
Impr.
2,860
Clicks
4.7%
CTR
84
Leads
₹1,743
CPL
Click a metric to see its trend
CRM Pro
Overview
All Leads1066
Projects8
Pipeline
Import Leads
Quick
+ Add Lead
+ New Project
Manager's POV
Company (All)
Save Status
✅ Firestore connected
Real Estate Pipeline
Stage-by-stage conversion
View All Leads →
154
New
14% of pool
915
Attempted
86% of pool
870
Connected
82% of pool
292
Qualified
27% of pool
39
Site Visit Scheduled
4% of pool
37
Site Visit Done
3% of pool
29
Negotiation
3% of pool
25
Booking Pending
2% of pool
83
Booked
8% of pool
34
Lost
3% of pool
Lead Trend
leads by week
Leads
Calls
Sitevisits
Bookings
Day
Week
Month
Lead Sources
where leads come from
Donut
Bar
Google
Meta
LinkedIn
Website
Referral
Top Projects
by leads
Pipeline Funnel
stage-by-stage drop-off
Follow-up Health
today · health · queue
⚠ 6 overdue ✦ 9 today
82
Good
Due Today
9
14 upcoming · 6 overdue
Done On Time
78%
Missed
6
Avg Time-to-Act
42m
Projects
8 active
Meadow Heights
Dwarka Expressway · 2/3 BHK
238Leads
41Qualified
12Booked
Palm County
Sohna Road · Villas
190Leads
33Qualified
9Booked
Skyline Court
Golf Course Ext · 3/4 BHK
212Leads
37Qualified
11Booked
Rivergate
Yamuna Expressway · Plots
176Leads
28Qualified
8Booked
Meadow Heights · Leads
238 leads in this project
Name
Phone
Project
Source
Status
Priority
Assigned
Aditya Rao
98765 43210
Meadow Heights
Google
New
Hot
Rohit S.
Priya Menon
91234 56780
Palm County
Meta
Qualified
Warm
Meera K.
Karan Shah
99887 76655
Skyline Court
Referral
Site Visit
Rohit S.
Neha Kapoor
90909 12345
Rivergate
Google
Qualified
Warm
Meera K.
Vikram Iyer
88990 11223
Meadow Heights
Meta
New
Hot
Rohit S.
Ananya Reddy
77889 22334
Skyline Court
Referral
Site Visit
Priya D.
Rohan Mehta
99001 33445
Palm County
Google
Qualified
Warm
Meera K.
Simran Kaur
90111 44556
Rivergate
Meta
New
Hot
Rohit S.
Kabir Malhotra
91222 55667
Meadow Heights
Google
Lost
Priya D.
Tara Chawla
92333 66778
Skyline Court
Referral
Qualified
Warm
Meera K.
Yash Patel
93444 77889
Palm County
Google
New
Hot
Rohit S.
Riya Sharma
94555 88990
Rivergate
Meta
Site Visit
Priya D.
Update status
New
Qualified
Lost
Schedule call back
10:00 AM
11:30 AM
2:30 PM
4:00 PM
✓ Call back scheduled
Drag a lead between columns to update its stage.
Qualified9
Aditya Rao
Meadow HeightsHot
Neha Kapoor
RivergateWarm
Vikram Iyer
Meadow HeightsHot
Rohan Mehta
Palm CountyWarm
Simran Kaur
RivergateHot
Aarav Singh
Meadow HeightsWarm
Zoya Ahmed
Skyline CourtHot
Devika Rao
Palm CountyWarm
Ishaan Bose
RivergateHot
Site Visit Scheduled8
Meera Nair
Meadow Heights
Karan Oberoi
Skyline Court
Tanvi Shah
Palm County
Arjun Deshmukh
Rivergate
Sana Qureshi
Meadow Heights
Rahul Bhatt
Skyline Court
Anika Kapoor
Palm County
Yusuf Ali
Rivergate
Site Visit Done9
Fatima Sheikh
Meadow Heights
Kavya Menon
Skyline Court
Om Prakash
Palm County
Riya Chatterjee
Rivergate
Naveen Kumar
Meadow Heights
Pooja Iyer
Skyline Court
Siddharth Rao
Palm County
Aisha Khan
Rivergate
Manav Gupta
Meadow Heights
Negotiation8
Karan Shah
Skyline Court
Divya Nair
Meadow Heights
Vivek Malhotra
Palm County
Sneha Reddy
Rivergate
Aditi Verma
Skyline Court
Rajesh Kumar
Meadow Heights
Neha Joshi
Palm County
Farhan Sheikh
Rivergate
Booking Pending8
Ritika Desai
Meadow Heights
Amit Trivedi
Skyline Court
Sameera Patel
Palm County
Gaurav Mehra
Rivergate
Nandini Rao
Meadow Heights
Harsh Vardhan
Skyline Court
Lavanya Iyer
Palm County
Rohan Kapoor
Rivergate
Booked9
Rahul Verma
Palm County
Meher Chopra
Meadow Heights
Ayesha Siddiqui
Skyline Court
Nikhil Bansal
Rivergate
Priyanka Das
Meadow Heights
Varun Malhotra
Skyline Court
Shreya Pillai
Palm County
Kunal Saxena
Rivergate
Tara Iyer
Meadow Heights
Lost8
Sameer Khan
Meadow Heights
Ritu Agarwal
Skyline Court
Deepak Chauhan
Palm County
Alina Fernandes
Rivergate
Vikas Choudhary
Meadow Heights
Sonal Mehta
Skyline Court
Imran Sheikh
Palm County
Kritika Rao
Rivergate

Employee Activity — This Week

Rohit S.
Score 92
132 calls logged · 91% follow-ups on time
MTWTFSS
Meera K.
Score 85
Priya D.
Score 78

Getting started…
One platform

Everything a sales floor runs on, in one login.

Skalur isn't just a lead sheet — it's the full operating layer for a real estate sales team.

CRM & Pipeline

Lead sheet, Kanban stages, call tracker

Lead Intake

Auto-capture from Meta, Google, portals & WhatsApp

Content Calendar

Schedule posts and log activity

Ad Performance

Live CPL across Meta, Google & LinkedIn

Agency Accounting

Track budget, spend & remaining per agency

Invoices

Generate and view billing per project

Team & Performance

Per-rep scoring & activity heatmap

AI Agents

Follow-up drafts, digests & SLA alerts

Follow-up Health

Measuring the quality of the follow-ups of your leads

Get started

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